app.py

import streamlit as st
import openai
import requests
from bs4 import BeautifulSoup
from urllib.parse import urljoin, urlparse
import os
import re

# Ensure your OpenAI API key is set in your environment variables
openai.api_key = os.getenv("OPENAI_API_KEY")

def scrape_website(url, max_pages=5):
    """
    Crawls and scrapes content from the given website URL.
    Follows internal links and extracts meaningful information from up to `max_pages` pages.
    """
    if not url.startswith("http"):
        url = f"https://{url}"

    visited = set()
    to_visit = [url]
    all_content = []
    scrape_successful = False

    while to_visit and len(visited) < max_pages:
        current_url = to_visit.pop(0)
        if current_url in visited:
            continue

        try:
            response = requests.get(current_url, timeout=10)
            response.raise_for_status()
            soup = BeautifulSoup(response.content, "html.parser")
            visited.add(current_url)
            scrape_successful = True

            # Extract meaningful content
            meta_description = soup.find("meta", {"name": "description"})
            if meta_description and meta_description.get("content"):
                all_content.append(meta_description["content"])

            paragraphs = soup.find_all("p")
            for para in paragraphs:
                all_content.append(para.get_text(strip=True))

            links = soup.find_all("a", href=True)
            for link in links:
                full_url = urljoin(current_url, link["href"])
                if url in full_url and full_url not in visited:
                    to_visit.append(full_url)

        except Exception:
            continue

    return " ".join(all_content[:3000]), scrape_successful

def infer_business_info_from_url(url):
    """
    Infer business details from the domain name.
    """
    domain_name = urlparse(url).netloc
    inferred_info = openai.ChatCompletion.create(
        model="gpt-4",
        messages=[
            {
                "role": "system",
                "content": "You are a business analyst. Based on domain names, generate likely information about a business, including its industry, target audience, and goals."
            },
            {
                "role": "user",
                "content": f"The domain is {domain_name}. What can you infer about this business?"
            }
        ],
        max_tokens=200,
        temperature=0.7
    )
    return inferred_info["choices"][0]["message"]["content"]

def extract_location(content):
    """
    Extract a possible location from the website content using regular expressions.
    """
    location_match = re.search(r'\b(?:serving|located in|offices in|based in)\s([\w\s,]+)', content, re.IGNORECASE)
    return location_match.group(1).strip() if location_match else None

def generate_marketing_plan(website_content, industry, goals, budget, location, inferred_info, messages, fallback=False):
    """
    Generates a marketing plan based on website content, industry, goals, and budget.
    """
    location_info = f"The business is located in {location}." if location else "No specific location was mentioned."
    additional_info = f"Inferred details: {inferred_info}" if inferred_info else "No additional business details were inferred."

    query = f"""
    The user has provided the following details:
    - Website content: {website_content if not fallback else "N/A (website content could not be retrieved)"}
    - Industry: {industry}
    - Goals for 2025: {goals}
    - Marketing budget for 2025: ${budget}
    - {location_info}
    - {additional_info}

    Create a detailed 1-year marketing plan that includes:
    1. **Advanced Keywords**: Long-tail keywords specific to the industry and location (if applicable).
    2. **Content Topics**: Blog and YouTube video topics that target the business's goals and location.
    3. **Social Media Strategies**: Platform recommendations, post frequency, and campaign ideas tailored to the location.
    4. **Advertising Campaigns**: Target audience, platforms, and budget breakdowns, integrating location-specific targeting.
    5. **Emerging Platforms**: Recommendations for new or underutilized platforms.
    6. **SEO Improvements**: Tools, techniques, and steps to improve search rankings.
    7. **Execution Plan**: Actionable, step-by-step instructions for implementation with quarterly timelines.
    Ensure all suggestions align with the business's strengths, and avoid generic or obvious recommendations."""
    
    messages.append({"role": "user", "content": query})
    return call_openai_api(messages)

# Streamlit setup
st.set_page_config(layout="wide")

# Initialize session state
if "reply" not in st.session_state:
    st.session_state["reply"] = None
if "show_notice" not in st.session_state:
    st.session_state["show_notice"] = False

# Centered title
st.markdown("<h1 style='text-align: center; color: black;'>2025 Marketing Planner</h1>", unsafe_allow_html=True)

# User inputs
col1, col2 = st.columns(2)
with col1:
    st.markdown("<h2 style='text-align: center; color: black;'>Enter Business Details</h2>", unsafe_allow_html=True)
    website_url = st.text_input("Enter your business website", placeholder="e.g., https://example.com")
    industry = st.text_input("Industry (optional)", placeholder="E.g., Real Estate, Retail, Technology")
    goals = st.text_area("Goals for 2025 (optional)", placeholder="E.g., increase brand awareness, drive online sales")
    budget = st.number_input("Marketing Budget for 2025 ($)", min_value=1000, step=1000)
    generate_button = st.button('Generate Marketing Plan')

# Process results on button click
if generate_button:
    st.session_state["show_notice"] = True
    with st.spinner("Analyzing website content and preparing your report..."):
        website_content, scrape_successful = scrape_website(website_url) if website_url else ("", False)
        location = extract_location(website_content) if scrape_successful else None
        inferred_info = infer_business_info_from_url(website_url) if not scrape_successful else None
    fallback_mode = not scrape_successful
    if fallback_mode:
        st.warning("Unable to retrieve website content. Generating recommendations based on inferred details.")
    messages = initial_messages.copy()
    st.session_state["reply"] = generate_marketing_plan(
        website_content if scrape_successful else "N/A", 
        industry, goals, budget, location, inferred_info, messages, fallback=fallback_mode
    )
    st.session_state["show_notice"] = False  # Remove the notice once the report is ready

# Display the waiting notice
if st.session_state["show_notice"]:
    st.info("Generating your marketing plan. This process may take a minute or two. Please wait...")

# Display results if there is a reply in session state
if st.session_state["reply"]:
    with col2:
        st.markdown("<h2 style='text-align: center; color: black;'>Your 2025 Marketing Plan ⬇️</h2>", unsafe_allow_html=True)
        st.markdown(st.session_state["reply"])