title_body: How do I wipe clean kindle e-reader? How do I wipe clean (for selling) a kindle e-reader.  There is no option under settings.  I have also held the power button for 20 seconds.
upvoted_answer: To factory reset your Kindle to wipe it clean of data:
  
  From Home, tap the Menu (three dots) icon, and then tap Settings.
  Tap the Device Options, and then tap Reset Device. Your Kindle will restart.